In the first quarter of 2022, we’ve adjusted our strategy to create a more circular economy through our operations. Our efforts emphasize tackling the key issues threatening the safety of humans, flora, and fauna. Through our solutions, we aim to channel our efforts into the following:
As a sustainable group, we are a crucial bridge between our conscious consumers and fashion brands. Further emphasizing our key role in creating a circular economy, we aim to strengthen our bridge by connecting it with recycling companies. Therefore our emphasis lies on partnering with more recycling companies and creating a seamless flow of recyclable textiles from our customers. To be more clear, we collect deadstock fabrics or overstocks that will definitely end up in landfills and turn them into high-quality raw materialsfor the next cycle of textile products. This way, not only do brands free up from the waste and costs, it maximizes the utility potential of textiles.
Another area of emphasis is our humanity side. Zurita group is where like-minded individuals come together, share their ideas and visions for the future, and combine their efforts towards sustainability in the textile industry. We further aim to strengthen ourselves, our customers, and our communities emotionally, intellectually, and in an environmentally friendly way.
Our emphasis on sustainability is reflected in two ways. One as a sustainable fashion brand ourselves. The second is transforming other brands with our sustainability expertise consultation. As a green brand, we strive to reduce our carbon and water footprints by using sustainable operations and reducing our overstocks through data optimization. As a sustainability consulting label, we assist and help other fashion and non-fashion brands improve their sustainability efforts. Furthermore, we educate our audiences and every stakeholder that wants to do good to the Earth, all about sustainability.